about me
expertise
As Interim Senior Marketing Leader/Consultant with proven track record (blue chips and local champions), I help you lead through building and developing brands and marketing organisations, nationally and internationally.
I advise and support companies during growth and transition phases with strategic foresight and strong operational execution capabilities. The scope includes optimising existing structures, reducing complexity and developing new business areas with a solid and practice-oriented marketing strategy.
The outcomes of my mandates are typically characterised by sustainable effects - from clearer structures, more efficient processes and fact-based decision-making to strengthened brand perception and thus growth.
I work hands-on, cross-functional, analyse quickly, prioritise pragmatically and lead with clarity and empathy. The focus is always on fostering stability and calm within the team to achieve the shared goals.
focus areas
- Growth & Transformation: improving status quo, develop new business areas and drive innovation
- Building & Restructuring marketing organizations: from strategy to implementation
- Digitalisation & KI-Implementation: grow efficiency in collaboration through modern tools and data-based decisions
- Team lead & devlopment: build empowered and motivated teams
- International project lead: cross-functional lead of complex projects in international context
- Operational hands-on support: pragmatic implementation in daily marketing when speed and impact are needed
Social Networks
education
- Graduated in International Business Administration (Dipl.-Betriebswirt)
- Languages: German (native speaker), English (business fluent), French and Spanish (sound knowledge)